Creative & Digital Marketer
During the height of the pandemic, I decided to focus my attention on bringing an idea to life. As a "mermaid" enthusiast, myself, I wanted to create finned swimming goggles that matched my tail.
I founded GogGills and what ensued was an impressive journey of learning. From conception to strategic growth partnerships, we've sold hundreds of pairs, curated an involved online community, and I no longer lose my contacts in the water!
Product Development
I spearheaded the creation a new product for the "mermaid" industry. We developed the product in two tiers that catered to different segments of our audience. Once a working prototype was created, I drafted a "tech pack" which was used to communicate our production with manufacturing companies.
©Rebecca Semans 2021
Branding
I created our brand with a thorough understanding of my customer. I loaded our Shopify website with high quality product photos, email-promotions, and a resource center within our blog. (www.goggills.com)
We added to our customer journey with a cute unboxing experience and enhanced customer support with joining the #GoggleGang.
©Rebecca Semans 2021
Marketing & Sales
After a customer unboxes their product from us, the journey continues with our online community. We celebrate the relationship we've built with customers, and nurture it by showcasing UGC on our profiles, interacting with our audience daily, and attending mermaid-events.
©Rebecca Semans 2022
Examples of work
There may be no better way to communicate what we do than through images. As you browse our site, take a few moments to let your eyes linger here, and see if you can get a feel for our signature touch.
